Tina Johnson 
Validating a niche to see if it’s profitable is a process that MUST be undertaken before even buying a domain name. Before going through the steps below, it’s important to ask yourself what your goals are. If you’re passionate about the niche and just enjoy blogging about it (without any intention of profiting from it), … Read more
‘Cross-selling’ is a term used to describe the act of selling different products/services to your existing customers. Doing this will help to increase the lifetime value of a customer and boost your earnings exponentially. However, cross-selling online is an art and shouldn’t be undertaken in a haphazard manner. Many marketers get this wrong and sabotage … Read more
Beginners often confuse the term ‘authority’ to mean the ‘best in the business’ or they think only major multinational companies making billions in profits can be an authority. They believe that they’re either insignificant because they’re not ‘big’ enough… or they need to become a major player for them to be an authority. This false … Read more
There are millions of niches online and they may all seem lucrative and profitable… BUT you’ll never know until you do your research. The truth is that not all niches are made equal. Some are filled with very passionate individuals but they’re not the type who spend money and buy items related to the niche. … Read more
Turning a small home business into a large and successful company is a big deal—and unfortunately, the process can’t always be replicated. While every business’ growth pattern is unique, there are trends and similarities that translate from one sector to another. Here, we’ll discuss the five stages of business growth. First Stage: Existence A business … Read more
Did you know that according to research carried out by the social media experts at Socialnomics, a whopping 78% of consumers trust peer recommendations, i.e. customer comments and testimonials, whereas only 14% trust the messaging in an advertisement? With an overwhelming statistic like this, you can understand why so many online marketers are proficient at … Read more
A well-rounded growth strategy is one of the best investments you can make in your business. Companies with solid plans tend to be more successful than those without. Small businesses and startups are failing more often than ever, so it’s important to keep the odds in your favor. If you want to form a growth … Read more
Running a successful, rapidly growing business is one of the most exciting, liberating, and stressful things anyone can do. The few of us who have taken the plunge into the entrepreneurship world know that this life is anything but boring. As you run your business, there are many decisions you need to make every day … Read more
Feeling like you’re stuck in a rut? As a business owner, it’s easy to feel like you’re all alone. There’s so much pressure to meet your financial commitments. All this, coupled with a long to-do list and extra hours, and it’s easy to feel overwhelmed. If you feel unfulfilled, it’s easy to lose the motivation … Read more
Staying motivated as an employee when things aren’t going well is hard, but being the business owner makes staying motivated even harder. However, getting yourself through the rough patch is crucial in determining whether your company succeeds. Many people have invaluable talent and skills, but very few of them become successful entrepreneurs. This is because … Read more
