For Greatest Growth, Focus on the Priorities That Matter Most

Tina Johnson

Tina Johnson

CEO & Certified Business Strategist, CEO Consulting Group

Running a successful, rapidly growing business is one of the most exciting, liberating, and stressful things anyone can do. The few of us who have taken the plunge into the entrepreneurship world know that this life is anything but boring.

As you run your business, there are many decisions you need to make every day and there are many priorities to juggle to stay ahead of the competition. 

It’s not uncommon to feel like you have so much to do and not enough time to get things done. Have you heard your employees complain about being overworked? This could mean your company is struggling to maintain its standing, let alone grow. If this sounds familiar, then chances are that your company isn’t focused on the priorities that matter most.

Not surprisingly, the most important priorities are the things that make a huge difference for your business. These are the things that make the highest impact on your bottom line and what you want to achieve – whether it’s maintaining quality employees or increasing sales growth. 

If you focus on priorities that matter the most, you and your employees won’t feel overworked. You’ll feel confident about setting non-priority things aside. These six tips will help you and your employees focus on things that matter the most.

1) List Your Top Priorities  

To focus your attention in the right place, remind yourself daily what truly matters. Establish what is essential in your life and what can help you achieve your goals. 

Ask yourself questions like these:

    • What do I need to achieve this month? 
    • What can I do to boost my sales growth by 50%? 
    • Should I focus more on marketing? 
    • Should I revise my content marketing strategy? 
    • What makes me happy? Is it growing my business? Improving my blog or my money situation?

Think about it and rank what is most important to you to and get the top five most important priorities. Post those priorities everywhere in your office, on your fridge or your bathroom mirror.

2) Be Specific, Rather than General

To remain focused on the most important priorities, make sure all your employees can relate to them. So make sure your top priorities are specific. For instance, saying we need to improve our customer satisfaction rating won’t motivate your employees to focus on that goal. However, saying you want to boost your customer satisfaction rate by 10% within the next 3 months will.

Also, avoid focusing on too many priorities at the same time. Limit your focus to three to five things; this will make sure everyone in your company knows what is most important.

3) Cut Out the Distractions

Identify what distracts and brings you down. Identify your biggest time wasters and determine how you can use your time effectively.

To focus on what truly matters in your life and business, you need to know the activities that waste your time. Start by identifying the three most common distractions – activities, habits, and hobbies – that steal your time and prevent you from staying focused on your top priorities. 

Establish how you can prevent those things from distracting you and learn to manage your time effectively. 

Here are a few suggestions to cut distractions:

    • Close the door to your office.
    • Shut down instant messaging apps and email, and put your phone in silent mode while working.
    • Stay away from social media and your favorite places online… reduce screen time.
    • Use noise-canceling headphones to cut down noise.

4) Stop Multitasking

Multitasking prevents you from focusing; doing so many things at the same time decreases the quality of what you do. And it distracts you from focusing. 

Avoid doing multiple tasks at the same time by scheduling the most important tasks of the day. Do these tasks one after the other and focus solely on each one, without getting distracted by unimportant tasks. Focusing on scheduled tasks will improve the quality of what you do. Plus, you’ll be more productive.

5) Identify Your Strengths and Weaknesses

After identifying your company’s top priorities and the actions that support them, assess your strengths and weaknesses. Consider any obstacles you may have. Where will you experience challenges? Can you overcome those challenges easily?

Look for someone to help you overcome your weaknesses and the challenges your business is facing. In most cases, you’ll probably need help from outside your company. Remember to communicate those challenges throughout the organization. However, focus on what truly matters.

6) Replace Negative Thoughts with Positive Ones 

Negative thoughts are pointless and distracting. They prevent you from focusing on what’s important. Jealousy, resentment, anger, and hostility will not improve the quality of your life. So, take responsibility. Move on from past losses… replace negative thoughts with positive ones. 

Choose happiness and positivity over what others expect from you; what you think you should do but makes you miserable; trying to please others; and temporary pleasures.

If you want to accomplish anything, focus on what’s important.