How To Develop a Successful Business Growth Strategy

Tina Johnson

Tina Johnson

CEO & Certified Business Strategist, CEO Consulting Group

A well-rounded growth strategy is one of the best investments you can make in your business. Companies with solid plans tend to be more successful than those without. Small businesses and startups are failing more often than ever, so it’s important to keep the odds in your favor. If you want to form a growth strategy that increases your chances of success and helps you stand out from the competition, follow these tips.

Focus on Retention Rates

If success is what you’re after, an increased retention rate is crucial. The more resources are devoted to finding new customers, the less you’ll have to work on growth factors such as talent acquisition and product development. It’s less expensive to keep a customer than it is to find a new one. Concentrate on exceeding buyers’ expectations and you’ll cut churn rates while growing your business.

Create a Plan of Action

If your strategy is to dominate the market, it must include areas where your company needs improvement. It’s not enough to say, “I want to grow by 15% this year.” You’ll need to outline how you’ll meet that goal and which areas you will focus on. Help your team members find growth areas, develop action plans for them, and decide how to assess performance.

Measure Results for Increased Growth

Performance metrics are a crucial component of a sound growth strategy. When you know how results will be measured and shared, your affiliates and team members are more likely to own their roles in the company’s success. Accountability and responsibility have a substantial impact on managers and employees as far as year-by-year growth is concerned.

Take a Multi-Stage Approach

When forming a business growth strategy, don’t forget to outline its stages. Employees are more likely to accept change when they see how these developments align with one another. It’s overwhelming for team members to face big changes all at once, but when growth is seen in stages, they’re more likely to focus on the company’s long-term vision.

Acquire More Knowledge

The acquisition of information is another important component of a growth strategy. After all, you can’t expect your workers to succeed if you aren’t teaching them anything! Not only is an educated more likely to hit their goals, but that knowledge can also be used in other areas. The more informed your workers are, the stronger they’ll be.

Don’t Put All Your Eggs in One Basket

The best business growth strategies come with a healthy dose of diversification. Leaders who understand the advantages of diversification are more likely to succeed. Focusing on one area to the exclusion of everything else isn’t good, especially for companies entering a growth phase.

Turn Qualified Leads into New Sales

For your strategy to succeed, the quality of your generated leads must be assessed. While it’s relatively easy to create new leads, if they’re not pre-qualified, they’re not worth much. To prevent the waste of resources, understand how lead quality affects your company’s growth capabilities.

In Closing

By incorporating these tips into your growth strategy, you’ll be much more likely to outperform the competition. With a solid plan in place, you’ll increase the chances of corporate success and achieve goals faster.