Beginners often confuse the term ‘authority’ to mean the ‘best in the business’ or they think only major multinational companies making billions in profits can be an authority.
They believe that they’re either insignificant because they’re not ‘big’ enough… or they need to become a major player for them to be an authority. This false dichotomy discourages them and is very far from the truth.
When it comes to online marketing, you’d be surprised to hear that most people prefer the personal touch rather than buying from faceless companies. They want to buy products and support other people.
The playing field is relatively level online. While you may not have the million-dollar advertising budgets the big companies may have, you have lower overheads and a personal touch… and you can be an authority in your niche.
1. Good content
To become an authority, the most crucial factor is good content. You MUST provide reliable and helpful content to help the people in your niche. They’re looking for answers and if you can provide some of the answers, they’ll trust you and rely on your guidance.
If you can inject your personality into your content, that’s even better. It’ll feel more personal and people like content that’s engaging.
2. Selling your own products
If you’re in the keto diet niche, writing a book on keto recipes and selling it with your name on the cover will definitely elevate your status in the niche. Being an author automatically makes people think you’re an authority. Even if the book is ghostwritten, as long as your name is on the cover, you’ll be perceived as an authority.
You’ll also be more profitable when you have proprietary products to sell. The more products you have for sale, the more of an authority you’ll have. After all, an author of 5 books sounds a lot more impressive than an author of 1.
3. Building an email list
Always have an opt-in page for people to sign-up to join your list. You can then send emails to these subscribers and develop a relationship with them. The more value you deliver, the more authority you’ll build.
Authority = trust + credibility. Your goal is to build trust and provide enough information to show that you know what you’re talking about. That’s how you gain ‘respect’ from your audience.
4. Putting yourself out there
Many people are afraid of appearing on camera or posting photos of themselves. The truth is that the more willing you are to put yourself out there, the more authority you’ll build.
Will there be haters? You bet… But you’ll get tons of fans too. Appearing on video will help to put a face and voice to your content. This will help win your audience over further.
You’ll no longer be a faceless entity. You’re a real person and people will want to support you.
5. Price your products accordingly
If you wish to be an authority, charging bargain basement prices might work against you. Be willing to charge what you’re worth. Higher prices are fine as long as the value you provide is commensurate with what you’re charging.
Higher prices also attracts customers that are less problematic. You’d think that customers who get cheaper products would be grateful and happy, but that’s rarely the case.
Most often you’ll get complaints and refunds from those who paid less. That’s just the way things are.
So, charge what you’re worth. If you want to be an authority, you need ‘authority prices’ that are justifiable.
These 5 pointers are just the tip of the iceberg, but are a good start to becoming an authority in your niche. Anyone can do it with enough effort. Believe in yourself and know that the world is a better place with the value you provide. You are an authority.