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Understanding Cash Flow: Concept of Cash Flow and Its Importance for Business

Cash flow is a crucial financial concept for businesses that refers to the movement of money into and out of a company during a specific period of time. It’s a reflection of how liquid a business is, meaning its ability to pay its bills, invest in growth, and cover day-to-day expenses. Understanding and managing cash … Read more

The Power of Reels

The thought of making a reel is probably intimidating to some of you, but today I am going to share some tools that I truly believe will empower you to make reels, if this is not something you currently do for your business. Some of you may even be reading this thinking, “What is a … Read more

Marketing: Not Underestimating Communication

Today we are going to talk about marketing and specifically I want to touch on the importance of communication. It can be so easy to go about our day-to-day business routine and quickly forget to communicate with our customers and clients. Here are some of the benefits of effective communication as part of your marketing … Read more

How Can I Do Customer Service Well?

Customer service is a very important tool in business. How we interact with our clients, customers, and anyone we interact with in our business truly affects how people see our brand. Even if you are reading this and thinking that customer service is not your strong suite, it can be! So, change that limiting belief … Read more

Five Elements To A Successful Promotion

Running a promotion to register attendees for an event is a skill every business owner has to learn. Below are the five elements to make your next promotion a success. 1 – Give Yourself Time To Promote The #1 reason sales promotions fail is because they aren’t given enough time to do their job. One … Read more

How to Validate a Profitable Niche

Validating a niche to see if it’s profitable is a process that MUST be undertaken before even buying a domain name. Before going through the steps below, it’s important to ask yourself what your goals are. If you’re passionate about the niche and just enjoy blogging about it (without any intention of profiting from it), … Read more

Are You Cross-selling in Your Niche?

‘Cross-selling’ is a term used to describe the act of selling different products/services to your existing customers. Doing this will help to increase the lifetime value of a customer and boost your earnings exponentially. However, cross-selling online is an art and shouldn’t be undertaken in a haphazard manner. Many marketers get this wrong and sabotage … Read more

3 Keys to Discovering a Profitable Niche

There are millions of niches online and they may all seem lucrative and profitable… BUT you’ll never know until you do your research. The truth is that not all niches are made equal. Some are filled with very passionate individuals but they’re not the type who spend money and buy items related to the niche. … Read more