Tackling Multiple Niches at Once – Is it Possible?

Tina Johnson

Tina Johnson

CEO & Certified Business Coach & Growth Strategist, CEO Consulting Group

The idea of quick riches online has been used to sell tons of irrelevant and useless ‘make money online’ courses. Generating an income online is neither fast nor is it easy.

If you’ve chosen to build niche sites as your business model, that’s an excellent choice. Since it takes several months for Google to rank your keywords, posts, etc. you may be wondering if you should accelerate the process by tackling several niches at once.

On the surface it may seem like a good idea. You have a few websites and they all start ranking around the same time and you’re not twiddling your fingers aimlessly waiting for Google to do its thing.

However, in reality, this is a wrong approach. It’s always best to focus all your efforts on one niche. There will always be work for you. You won’t have time to sit around.

It’s best to purchase a domain with one umbrella name, for example, SpineCareToday.com. You can then tackle several smaller niches such as back pain, neck pain, osteoporosis, yoga for back care and so on.

All these are sub-niches under one main niche. You’ll have no shortage of topics to create content on. When starting off, it’s best to focus on one topic ONLY. Using the example above, in the beginning you may wish to only write posts on back pain.

Create anywhere from 30 to 80 posts on it. Optimize your posts to target as many back pain related keywords as you can. When you do this, Google will have a good idea of what your site is about. 

Once your site is spidered by Google, you can then start making posts about neck pain and it will have its own category. Of course, you’ll need to relate the neck pain to spinal health and so on.

As you can see, you have multiple sub-niches to cover. You do not need to tackle other unrelated niches like woodworking, survival, acne, etc.

You’ll be hard-pressed for time. Content creation is a time-consuming process. By constantly writing about one niche or related sub-niches, you’ll become an expert on it and your pace of content creation will be faster.

If you’re writing for multiple niches, you’ll need more time for research and will constantly be flitting from one topic to another.

There is a caveat here – if you’re hiring writers, it may be easier to tackle multiple niches. However, it costs money to hire writers and by covering several niches, your efforts will be spread thin.

Instead, if you paid writers to write for one niche and you’re also writing for that niche, your one site will grow rapidly. Like Confucious said, “The lion that chases two rabbits catches neither.”

It’s best to have laser-like focus and build one authority site and build it well. Once it’s making profit, you can outsource the content creation and other tasks so that it self-sustains itself. Then and only then are you ready to move on to the next niche site.

So, what do you do in the time in-between?

Besides working on your main site, you’ll want to set up social media accounts that are linked to your main site and post content there too. By building an audience in these high traffic platforms, you’ll be able to siphon traffic to your main site and build your list.

You may also choose to guest post on prominent sites in your niche. Link building and link outreach is a never-ending task.

If you’re using video marketing to generate traffic, you’ll need to make videos and edit them.

As you can see, you have your work cut out for you. Trying to tackle multiple niches at once is almost always a recipe for failure unless you’re a very experienced marketer with a big budget… and most beginners aren’t.

So, pick one niche and build one website. Do it so well that you become an authority in your niche and your site generates passive income monthly.

Depending on your goals, you may flip this site for a 5 or 6 figure sum and start all over again… or you may carry on with the next site while this winning one stays in your portfolio.

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney