Marketing

Search and discovery have shifted. Instead of ten blue links, people increasingly see AI-written summaries at the top of results, quick answer cards, and short videos that distill the “so what” in seconds. Google expanded AI Overviews/AI Mode with new capabilities; Microsoft introduced Copilot Search summaries; YouTube is testing AI-powered search carousels for certain topics; … Read more

Introduction: A New Frontier for Your Brand As a founder, you’ve mastered the art of wearing multiple hats: CEO, marketer, visionary. You’ve likely spent years understanding how to make your brand visible on platforms like Google. But the digital landscape is undergoing its most significant transformation since search engines were born, and it’s happening fast. … Read more