Tina Johnson
CEO & Certified Business Coach & Growth Strategist, CEO Consulting Group
Strategy isn’t optional—it’s your growth engine.
It’s one thing to start a business. It’s another thing entirely to scale it with confidence, clarity, and a plan.
If you’ve been stuck in the loop of doing more—but not necessarily growing more—this blog is for you. Because more often than not, what holds women business owners back isn’t passion, purpose, or even work ethic. It’s a lack of strategy—and the structured support to make that strategy stick.
At The CEO Woman, we see this pattern often. Women with brilliant ideas, powerful missions, and deep integrity—but no real plan to move from overwhelmed to organized, from working harder to leading smarter. That’s why our founder, Tina Johnson, built a framework specifically for women CEOs who are ready to stop spinning and start scaling.
Meet the Founder: Tina Johnson, The How-To Behind the Vision
Tina Johnson isn’t new to entrepreneurship. With over 35 years of business ownership under her belt, she has managed large corporate contracts, led high-performing teams, and closed multimillion-dollar deals. But her greatest passion? Helping other women learn how to build the business they dream of—without burning out in the process.
Her superpower? Strategy with a backbone.
Tina is a certified growth strategist and business coach trained in The Pumpkin Plan, Fix This Next, and Business Made Simple frameworks. These systems—backed by decades of proven success—offer more than just advice. They offer processes, tools, and actionable steps that show small business owners how to grow, not just what to do.
The Women’s CEO Business School: More Than a Program
This is where the Women’s CEO Business School comes in. This year-long, immersive experience is built for women like you—small business owners who are serious about growth but need real structure, real coaching, and a real plan.
And unlike traditional business education, this program isn’t built on corporate theory. It’s made for small businesses, by someone who’s walked the path and knows what it really takes to grow.
Here’s what sets it apart:
✔ Foundational Frameworks – Learn the building blocks of sustainable business: strategy, systems, marketing, and money
✔ Hands-On Support – This isn’t self-paced or surface-level. You’ll be guided, coached, and challenged to apply what you learn
✔ Community – You’ll be surrounded by like-minded women in noncompeting industries who share your ambition and your values
✔ Accountability – Structured sessions, goal tracking, and regular touchpoints to ensure you stay on course—even when life gets busy
It’s not about doing more. It’s about doing what matters—and having the support and structure to follow through.
Success Is a Team Sport
You don’t have to do business alone. In fact, you shouldn’t.
Too many women carry the weight of their business on their shoulders—navigating decisions, juggling clients, and managing growth without a sounding board. But business wasn’t meant to be built in isolation. That’s why community is at the heart of every program we offer.
Whether you’re inside the CEO Sisterhood, attending the Women’s CEO Summit, or applying to the Women’s CEO Business School, you’re stepping into a circle of support designed to hold you accountable, lift you higher, and walk alongside you as you grow.
Because here’s the truth: clarity comes faster in community. Confidence is built in connection. And sustainable success is created when you surround yourself with people who want to see you win—and help you figure out how.
So don’t just build a business. Build it with women who get it—and want to grow with you.
The Missing Link in Most Women-Owned Businesses
We talk a lot about visibility, marketing, and mindset—but strategy is often the missing link.
In fact, research shows that 65% of small businesses fail because they don’t have a plan. Not a lack of talent. Not a lack of effort. Just a lack of clear direction and decision-making structure.
That’s what Tina and the team at The CEO Woman are here to change.
Because when you pair the right strategy with real support, you unlock a new kind of leadership—one rooted in purpose, powered by systems, and sustained by community.
Inside the Business School and our coaching programs, women stop spinning and start leading. They go from reactive to proactive. From undercharging to owning their value. From “doing all the things” to doing the right things—consistently.
They stop asking “What’s next?”
And start saying “I’ve got this.”
Ready to Lead with More Clarity?
If you’re tired of feeling stuck, scattered, or unsure of your next move—strategy may be the missing link.