Tina Johnson
CEO & Certified Business Coach & Growth Strategist, CEO Consulting Group
Social media has changed and evolved, and there are several different ways we can market our brand on social media. But how can we know which tactic is best for our brand?
According to a 2021 study by Social Insider and Sked Social, carousel posts consistently have the highest engagement rate on Instagram. (You can use carousels to promote a product, tell a story, or even share customer testimonials)
The next big thing is reels. There are over 2 billion people that are active with reels, and by 2023 that number is expected to rise to 2.5 billion! So, you can see why reels are a great option for your brand as well and truly a tool you should consider incorporating into your social media marketing strategy, if you are not doing this already.
Ultimately, you want your content to show people your brand, who you are, and what you do. People appreciate it when they can feel like they are right in the room with you when they are reading a post, watching a reel, or interacting with whatever content you choose to share.
Social media is a great platform to share your product and talk about your brand, while also building a following.
As of 2022 the average time people spent on social media a day was 147 minutes! That is close to 3 hours a day! So, think about the vast opportunity there is to reach people with your brand on these platforms. Although social media can seem daunting, it truly is a great way to market your brand. There are so many articles out there to help you learn about reels, trends, what to post, and when to post. Make sure to hop onto YouTube or Google and check some videos or articles on the topic of social media.
A wonderful tool out there for scheduling your posts is Buffer. Buffer is an excellent way to schedule out even a month’s worth of content. That way, your posts go up when you set them to, and you can focus your time and energy on other areas, while also knowing that your content is being shared! This is truly an exceptional tool that frees up time and ensures that you don’t have to constantly make sure that you are getting your posts out there at just the right time.
Remember, this is truly an amazing way to market your brand, reach your current audience, and attract new people as well!
So, read articles, watch videos, educate yourself, and maybe you will even find some new ways to market your brand on social media that you didn’t know about!
So, as you can see, there are so many facets to the world of social media, but it truly is one of the biggest ways we can market our brand. With posts, reels, carousels, etc. And with all the great tools out there to assist you in doing this, I hope that you feel empowered to use social media to showcase your brand and reach your audience!