Jilllian Conley
VP of Marketing, CEO Consulting Group
Today we are going to talk about marketing and specifically I want to touch on the importance of communication. It can be so easy to go about our day-to-day business routine and quickly forget to communicate with our customers and clients. Here are some of the benefits of effective communication as part of your marketing strategy:
- Loyal Customer/client
- Referrals
- Repeat Customer/client
- Increased Sales
Now, let’s dive a bit deeper into each of these benefits. The first one is Loyal Customers. This is an important benefit of communication within your marketing strategy. Making sure that you place importance on communication with your customer/client will result in them feeling understood and appreciated, and as a result, they will ultimately stay loyal to your business!
Let’s move on to number two, which is Referrals. This one is a great benefit as well, because if you are making sure to stay in communication, your client/customer will then want to tell others how amazing your company is, which brings you new business, and who wouldn’t want that, right?!
Third is Repeat Customers. This one is very similar to loyal customer. If you create a loyal customer, that also means you have created an opportunity for repeat business. I encourage you to look at your marketing strategy, and if you realize that you don’t have a true game plan for communication, then now is a great time to start implementing that into your business.
Fourth is Increased Sales. I am sure this is true for most of us, that if we have visited an establishment that we grew to really like, we probably went back time and time again. And the same can be true for your business. Communication is a great key in your business. If you take the time to implement effective communication into your marketing strategy not only will you gain loyal customers, which in turn gets you referrals and repeat customers, but you will also see an increase in your sales. These are all great benefits of this amazing tool!
I hope after reading this you have learned what an amazing tool communication is. It truly helps your customer/client feel connected to your brand, and it makes them feel like they are number one, which is what you want. If your customer/client feels like they are a top priority they will become Loyal Customers, bring you Referrals, and become Repeat Customers, all of which will drive Increased Sales.
Remember, this tool will only bring positive change to your business. And it is a tool that is worth taking the time to learn. Below I have included a resource that walks you through how to implement communication into your marketing strategy, it also has a free template you can use as well! I truly believe you will find this resource beneficial, and I believe it will make implementing communications into your day-to-day an easy process.
How to Develop a Marketing Communications Strategy That Works