6-Week Marketing Accelerator

Outcome: You will leave with a one-page guide that works like a GPS for your business decisions.

This week we will work through the following:

• Vision is the destination. It names where you want the business to arrive in the next three years—the clear picture on the map.
• Mission is the route. It explains what you are doing right now, for whom, and how you plan to get there—the turn-by-turn path you follow today.
• Values are the exits you take (and skip). They are the simple rules that tell you which opportunities to take, which to pass, and how to stay on course—the choices you make along the highway.

What you will make this week: A one-page Vision, Mission, and Values document and a single-sentence impact statement that completes this line: “Because we exist, ___ improves for ___.”

What you receive: A lesson outline (PDF), the presentation slides (PDF), fillable worksheets, and a short action-steps checklist.

Outcome: You will clearly identify who you serve best and why those people choose to buy.

This week we will work through the following:

Ideal Client Profile means a description of the specific type of person or company that gets the most value from your work.

Jobs To Be Done means what your client is really hiring your offer to accomplish in their life or business.

What you will make this week: Two to three one-page Ideal Client Profiles that list their main problems, the outcomes they want, and the moments that make them ready to buy.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Outcome: You will map how a client moves from “curious” to “committed,” and you will remove the sticking points that slow them down.

This week we will work through the following:

• Buyer’s Journey is the path people take: becoming aware of the problem, considering options, deciding, and then becoming loyal.
• Proof assets are your “receipts,” such as testimonials, short case stories, before-and-after screenshots, or simple numbers.

What you will make this week: A journey map for your ideal clients, plus a table that lists each common objection, how you will reframe it, and the proof you will show.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Outcome: You will create one clear promise, three supporting pillars, and the evidence that makes your message believable.

This week we will work through the following:

• Reasons to Believe are the specific pieces of evidence that back up your promise.
• Message House is a simple one-page structure: your brand promise at the top, three pillars that support it, and the proof underneath.

What you will make this week: A Message House and a messaging matrix that shows your main line, versions for your different client types, and suggested calls to action.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Individual session: You will receive a 30-minute one-on-one review focused on improving your promise line and the opening section of your website.

Outcome: You will have pitches that work in different settings and time windows.

This week we will work through the following:

• Hook is the first line that earns the next sentence.
• Call to Action is the clear next step you ask the listener to take.

What you will make this week: A full Pitch Toolkit that includes a five-second hook, a fifteen-second one-liner, a thirty-second elevator pitch, a sixty-second story, and a short professional bio line. You will also record your sixty-second pitch.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Outcome: You will describe your offers in a way people understand quickly and feel confident choosing.

This week we will work through the following:

• Positioning is the simple idea you want to own in your buyer’s mind compared to other options.
• Value proposition states the problem you solve, the outcome you promise, and the proof that you deliver.

What you will make this week: One-page summaries for each offer (entry level, core, and premium) and a single positioning statement that finishes this sentence: “Only our company helps this client achieve this outcome by doing this, unlike these alternatives.”

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Outcome: You will build a simple thirty-day content plan that points to clear next steps and supports real conversations and bookings.

This week we will work through the following:

• Content pillars are four to five repeatable themes that prove your promise over time.
• Lead magnet is a useful free resource that earns an email address and starts a relationship.

What you will make this week: A content pillar map, a thirty-day editorial calendar with titles, hooks, and calls to action, a lead-magnet outline, and a basic landing-page wireframe that matches your message.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Outcome: Your plan will be packaged, your dates will be on the calendar, and your success metrics will be set.

This week we will work through the following:

• Key Performance Indicators are the small set of numbers that show progress, such as the number of booked calls and the percentage of visitors who become clients.
• Experiment means a small, low-risk test with a clear goal and an end date.

What you will make this week: A complete messaging kit with all of your assets, a thirty-day go-to-market plan with owners and dates, and a simple dashboard for your key numbers.

What you receive: A lesson outline, the presentation, worksheets, and action steps.

Individual session: You will receive a 30-minute one-on-one review to finalize your launch plan, confirm your targets, and make last edits.